Shareholders of Ulta Magnificence (NASDAQ: ULTA) may be in for a massive 7 days. The stock of the spa and natural beauty items retailer has overwhelmed a surging current market so considerably in 2021, primarily due to the fact of the encouraging operating news that the corporation announced back in late May. In addition, sales developments spiked in the 1st quarter, which ended in late April.

Traders are hoping that this constructive momentum carried via into the early summer months months, but there are some other critical metrics to observe beyond the basic revenue trends.

Let’s choose a nearer glance at the next-quarter report, owing out on Wednesday, Aug. 25.

Picture supply: Getty Photos.

The overall health of the makeup business

Ulta astonished Wall Street 3 months ago by painting a considerably brighter photo of the makeup industry and its marketplace share in that area of interest. Income jumped 65% to trounce anticipations for a 40% earnings rebound from pandemic lows. Stripping out the sound from COVID-19, equivalent-store income ended up up 7% from the exact time period two several years in the past.

CEO Dave Kimbell and his staff explained a booming makeup area of interest supported by stimulus paying out and a flood of new products launches. Most investors who comply with the stock are predicting another report-setting efficiency this quarter. Revenue are anticipated to achieve $1.72 billion, when compared to $1.7 billion two years back and $1.2 billion last year. Beneath that headline figure, enjoy for indicators of toughness in client website traffic and Ulta Beauty’s marketplace share in comparison to rivals.

No will need for promotions

Investors ended up thrilled to see sturdy profitability by means of the early phases of the economic reopening three months in the past. Ulta improved its functioning margin by 2 total proportion details thanks to increasing desire for premium solutions, lessened promotions throughout the portfolio, and bigger in general gross sales.

ULTA Operating Margin (TTM) Chart

ULTA running margin (TTM) info by YCharts. TTM = trailing 12 months.

Search for a very similar maximize this quarter, particularly offered that the chain entered the next quarter with light-weight inventory stages. Assuming no key delivery worries, that posture probable allowed Ulta to rapidly respond to any need shifts for makeup, skincare, and attractiveness care merchandise.

An updated outlook?

The most important aspect very likely to shift the inventory this 7 days is any change in management’s outlook. That forecast encouraged a major update in late May well, with comps now expected to increase by 23% to 25% this year. In addition, the functioning margin must strike roughly 11%, marking an enhancement in excess of the prior 9% forecast.

Strong shopper expending because then indicates Ulta may have home to elevate that outlook yet again on Wednesday. But new COVID outbreaks will lower in opposition to that bullish looking at.

In any case, seem for administration to reiterate a modest expansion plan that has the chain introducing about 40 new stand-by itself places in 2021, in addition to the launches within just Concentrate on (NYSE: TGT) merchants.

That retailing partnership has room to improve if it carries on to be a get-gain for both equally companies. But to start with, Ulta has to clearly show that its 1st-quarter gross sales rebound was far more than just a temporary spike brought on by pent-up demand from customers from social distancing in late 2020.

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Demitri Kalogeropoulos has no place in any of the stocks stated. The Motley Idiot owns shares of and endorses Ulta Magnificence. The Motley Fool has a disclosure policy.

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