Ulta Attractiveness (NASDAQ:ULTA) just lately stunned inventors by announcing a shock return to sales progress in early 2021. Not only did the first quarter characterize a huge increase in contrast to a calendar year in the past when COVID-19 shutdowns ended up peaking, but revenue established a new absolute document, far too.

In a conference get in touch with with Wall Road analysts, incoming CEO Dave Kimbell and his crew discussed what that good results indicates for the rest of 2021, and for Ulta’s bigger progress ambitions.

Let us seem at a handful of highlights from that presentation.

Graphic source: Getty Photographs.

1. Successful market share in a rising business

“We enhanced our industry share throughout all main prestige splendor categories,” Kimbell explained. “Furthermore, we noticed marvelous strength across our mass categories and consider we are expanding our share within just mass splendor as well.”

Just about every thing was doing work for Ulta Natural beauty previous quarter, with aid coming from comfortable social distancing requires, federal stimulus measures, and a flood of new launches from makeup, magnificence, and skincare producers.

But the enterprise gained additional than its reasonable share of that market growth as attractiveness purchasers more and more chose its retailers and its e-commerce system over rivals.

Income shot up by 66% in contrast to very last year and improved 7% compared to the Q1 period of time from 2019. “Revenue ended up potent throughout channels,” Kimbell explained, “with shops primary the way as buyers have been more and more snug with searching [in person].”

2. Gain gains and losses

“Robust top-line development, primarily in brick-and-mortar, put together with the influence of our cost optimization efforts, resulted in sturdy running margin functionality,” CFO Scott Settersten commented.

The significant picture on gains was dazzling, as margins expanded compared to very last calendar year and 2019. Ulta’s expense-slicing program amplified gains from the climbing product sales base and reduced the require for price cuts, permitting earnings to increase a lot more rapidly than earnings did.

It wasn’t all great information on this score, although. Make-up is however a smaller portion of the total business now than it was a 12 months back, and that is a area of interest that tends to have higher margins. Ulta also benefited from non permanent lifts like diminished labor costs in the salon section. However buyers must be happy with the wholesome operating margin, cash flow, and inventory developments that the retailer notched to start off 2021.

3. A a great deal brighter outlook

“Although the existence of vaccines and new CDC steering offers us optimism for the restoration, our visibility into the trajectory and sustainability of current trends is limited and the second half of the yr remains hard to forecast,” Settersten added.

Ulta does not have a crystal clear plenty of look at of need to make concrete predictions for the second fifty percent of the yr. Nevertheless its surging customer visitors through Q1, and early Q2, gave administration assurance to increase their entire 12 months forecast. Product sales will set a new record this year instead than future 12 months, executives said, and profit margin will rebound to 11% of product sales from 9%.

The business did not make any variations to its modest store advancement designs that phone for just 40 new areas in addition to the more compact format Concentrate on launches. But one more number of quarters of this degree of general performance could have Ulta hunting to speed up its enlargement rate yet again right after owning pushed the brakes in excess of the earlier two yrs.

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