Motivated by women’s empowerment, Cycles Gladiator derives its name from the Gladiator Firm, a 19th-century bicycle manufacturer dependent in Le Pré-Saint-Gervais, France. To honor the spirit of the brand’s figurehead, the iconic girl flying on her bicycle, Cycle’s leadership needed to update the brand’s web site design and style and consumer working experience to mirror the firm’s influential wine label and assistance women’s equality. 

“With the help of Affinity Artistic Team, the Cycles Gladiator model celebrates a modern day wine culture that is uncontrived and legitimate. We feel in females using again their agency and reveling in that empowerment, and we are thrilled to ultimately make that a precedence throughout the overall Cycle’s brand name impression.” – Adam LaZarre, Founding Winemaker of Cycles Gladiator & Director of Winemaking for Wine Hooligans.

The wine brand house owners wanted a whole digital revamp with a solid foundation, supporting their artistic model property, equally aged and new. The Affinity Creative workforce rose to the obstacle and designed a cohesive visible style and digital tone with significant messaging. 

Soon after setting up a sturdy manufacturer identity framework, the Affinity Innovative workforce up-to-date the brand’s brand, typography, and supporting factors, when retaining solid, present model equities. Thus, the agency magnified the powerful topic of the Cycles Gladiator brand—both on and off the website—effectively promoting a feminine-empowering message of self-enjoy, self confidence, and liberation. 

The agency’s brand tactic groundwork also educated and motivated the output of ‘evergreen’ media content material for the brand’s electronic channels past Cycles Gladiator’s new web page. From a fashionable interpretation of Belle Epoque poster typography, shades, and textures to the use of candid female-focused imagery, new digital belongings replicate the legendary biking maiden’s brand name values of sincerity and strength.

A seamless UX completes the digital deal, with persuasive life style photography and dynamic video clip parts. All things merge correctly to inspire wine lovers to “join the movement” and stand for the brand’s late 70s California vibe with a confident nod to fashionable-working day women’s empowerment.

About Wine Hooligans: Wine Hooligans was established in 2013 by Dennis Carroll. With the goal of bringing artisan wines created by passionate winemakers to industry, Wine Hooligans’ mission is to winner wines of remarkable excellent at an accessible price tag. Visit for more details.

About Affinity Imaginative Team: From our distinctive artistic campus together historic officer’s row on Mare Island, California, Affinity Artistic Team supplies model design, digital media, and retail activation marketing services notably for wine, spirits, and other luxurious groups. For far more details about Affinity Artistic Team, remember to stop by: or connect with 707.562.2787.

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Source Affinity Creative Team

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