July 16th – MARE ISLAND, CA – Wine Hooligans, a beverage enterprise, centered on relentlessly solving puzzles alongside one another in Santa Rosa, CA, lately appointed Affinity Innovative Team to style and design and create a new electronic fashion and web page for Cycles Gladiator Wine.

Encouraged by women’s empowerment, Cycles Gladiator derives its name from the Gladiator Organization, a 19th-century bicycle maker centered in Le Pré-Saint-Gervais, France. To honor the spirit of the brand’s figurehead, the iconic woman flying on her bicycle, Cycle’s leadership wanted to update the brand’s web-site style and user experience to mirror the company’s influential wine label and help women’s equality. 

“With the help of Affinity Resourceful Team, the Cycles Gladiator manufacturer celebrates a up to date wine lifestyle that is uncontrived and genuine. We think in women of all ages having again their agency and reveling in that empowerment, and we’re thrilled to eventually make that a priority through the full Cycle’s manufacturer picture.” – Adam LaZarre, Founding Winemaker of Cycles Gladiator & Director of Winemaking for Wine Hooligans.

The wine brand name proprietors desired a whole electronic revamp with a robust foundation, supporting their resourceful brand property, both of those previous and new. The Affinity Artistic staff rose to the challenge and formulated a cohesive visual model and electronic tone with meaningful messaging. 

Just after establishing a sturdy brand personality framework, the Affinity Resourceful workforce current the brand’s brand, typography, and supporting components, while retaining strong, existing manufacturer equities. Consequently, the company magnified the strong theme of the Cycles Gladiator brand—both on and off the website—effectively endorsing a feminine-empowering concept of self-adore, self-confidence, and liberation. 

The agency’s model strategy groundwork also knowledgeable and encouraged the manufacturing of ‘evergreen’ media content for the brand’s digital channels outside of Cycles Gladiator’s new web site. From a modern interpretation of Belle Epoque poster typography, colors, and textures to the use of candid feminine-centered imagery, the new electronic belongings reflect the iconic biking maiden’s manufacturer values of sincerity and power.

A seamless UX completes the digital bundle, with compelling way of life photography and dynamic video parts. All things merge properly to encourage wine fans to “join the movement” and represent the brand’s late 70s California vibe with a self-assured nod to modern-day-working day women’s empowerment.

About Wine Hooligans:

Wine Hooligans was established in 2013 by Dennis Carroll. With the intention of bringing artisan wines designed by passionate winemakers to industry, Wine Hooligans’ mission is to champion wines of exceptional excellent at an available cost. Visit for extra information.

About Affinity Innovative Group:

From our exclusive resourceful campus alongside historic officer’s row on Mare Island, California, Affinity Innovative Group gives model style, digital media, and retail activation marketing and advertising solutions especially for wine, spirits, and other luxurious types. For far more facts about Affinity Innovative Team, be sure to check out: or contact 707.562.2787.


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